HOW DOES YOUR
BRAND STACK UP
AGAINST THE
COMPETITION?

DOES YOUR
SERVICE LEAVE A
NASTY TASTE WITH
THE CONSUMER?

IS YOUR ADVERTISING
JUST WALLPAPER?

WHY DO SOME
PRODUCTS FLY
OFF THE SHELF AND
OTHERS JUST DROP?

YOU AND YOUR CONSUMERS:
WHAT PRICE ARE YOU BOTH PREPARED TO PAY?

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OUR SERVICES

We have a clear approach to communications tracking which delivers clear, insightful results.

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At Paradigm Shift, we use an approach called Action Segmentation to ensure we deliver results.

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Using Choice Modelling approaches we can deliver strategies in terms of pricing, promotional and portfolio strategies.

We use creative methods to identify winners, and provide feedback on the 5 P’s.

WHAT THEY SAY

"In that time Robin has felt more like a member of the core team rather than an external partner. He has a vast and current knowledge of research tools and methods, and never fails to identify key consumer insights that will help deliver business results."

− Kapil Jaswal, Senior Brand Manager at Johnson & Johnson

"Robin brings a deep understanding of the consumer and the ability to distil complex subject matter into pragmatic recommendations."

− Lee Dashwood, Director, Business Intelligence, APAC, Electronic Arts

"Over a number of years, Robin continued to add considerable value to the business based on his formidable market research skills, deep understanding of the consumer and the ability to craft that knowledge into working with our team to develop both strong marketing strategies & supporting initiatives. I would recommend Robin and look forward to the opportunity to work with him again in the future. "

− Jason Wegrzyn, Global Professional Marketing Director – Oral Care at Johnson and Johnson

"Robin is an outstanding professional in his field of Market Research. Robin is highly committed to understanding the brief and the business issue at large. He then works tirelessly to bring about quantified reasoning, rationale and recommendations to the core business question. Robin is passionate, enthusiastic and committed. He has always been a valued member of our Team and I have no hesitation in recommending him to any business leader."

− Glenn Cochran, OTC Business Franchise Unit Director, Johnson & Johnson

"The Paradigm Shift has changed the way we think about our consumers and helped us uncover actionable insights in a very complex industry with many different target audiences. The professional approach and frameworks that Robin and his team put together assisted us segment and understand our consumers in a meaningful way that provided effective outcomes. Robin is responsive to our needs and is a pleasure to work with"

− Robyn Shardelow, Snr Brand Manager, Valspar Paint Services Pty Ltd

"I can't recommend Robin and Paradigm enough. As Chair of a social change campaign, Include a Charity, we hired Robin to evaluate the awareness of the campaign with the general population, the legal community and attitudes in general to gift in wills to charity. "

− Marcus Blease, General Manager Marketing & Fundraising Cerebral Palsy Alliance