The Paradigm Shift started in May 2011. We recognised that there was a need for quantitative research to deliver the same insightful and strategic outcomes we expect from qual. We see this as a key mission of our business.

We have grown from strength to strength through our specialisation in strategic quantitative research whilst still aligning with qualitative research practitioners, advanced statistical modellers and marketing consultants

We now have a significant stable of clients, covering industries including:

  • Dairy
  • Snacks
  • Personal care
  • Alcoholic beverages
  • OTC
  • Not For Profit
  • Financial Services
  • Building and Construction
  • Online Retail
  • Insurance


"Robin brings a deep understanding of the consumer and the ability to distil complex subject matter into pragmatic recommendations."

− Lee Dashwood, Director, Business Intelligence, APAC, Electronic Arts

"I can't recommend Robin and Paradigm enough. As Chair of a social change campaign, Include a Charity, we hired Robin to evaluate the awareness of the campaign with the general population, the legal community and attitudes in general to gift in wills to charity. "

− Marcus Blease, General Manager Marketing & Fundraising Cerebral Palsy Alliance