Insights built on a solid foundation.
Outcomes which make sense to the business
and can be readily acted upon.
Insights are put into relevant context and shared
within the business with clarity and passion.
ADVERTISING AND COMMUNICATIONS RESEARCH AND TRACKING
NPD SCREENING & CONCEPT TESTING
MARKET AND SHOPPER MODELLING
RE-ANALYSIS OF EXISTING RESEARCH DATA
WHAT THEY SAY
"Robin is an outstanding professional in his field of Market Research. Robin is highly committed to understanding the brief and the business issue at large. He then works tirelessly to bring about quantified reasoning, rationale and recommendations to the core business question. Robin is passionate, enthusiastic and committed. He has always been a valued member of our Team and I have no hesitation in recommending him to any business leader."− Glenn Cochran, OTC Business Franchise Unit Director, Johnson & Johnson
"The Paradigm Shift has changed the way we think about our consumers and helped us uncover actionable insights in a very complex industry with many different target audiences. The professional approach and frameworks that Robin and his team put together assisted us segment and understand our consumers in a meaningful way that provided effective outcomes. Robin is responsive to our needs and is a pleasure to work with."− Robyn Shardelow, Snr Brand Manager, Valspar Paint Services Pty Ltd