Market and Shopper Modelling
Other than a test market there are few other ways of understanding how price and other product features interact to change shopper behaviour. Using Choice Modelling approaches we can deliver to your needs in terms of pricing, promotional and portfolio strategies.
Examples of where we have used this approach are:
Working with a dairy company to demonstrate the benefits of maintaining a premium price point in a commoditised category.
Showing a beverage manufacturer and their retail client the optimum price point and promotional strategy to deliver increased sales and profitability back to their business.
WHAT THEY SAY
"I can't recommend Robin and Paradigm enough. As Chair of a social change campaign, Include a Charity, we hired Robin to evaluate the awareness of the campaign with the general population, the legal community and attitudes in general to gift in wills to charity. "− Marcus Blease, General Manager Marketing & Fundraising Cerebral Palsy Alliance
"The Paradigm Shift has changed the way we think about our consumers and helped us uncover actionable insights in a very complex industry with many different target audiences. The professional approach and frameworks that Robin and his team put together assisted us segment and understand our consumers in a meaningful way that provided effective outcomes. Robin is responsive to our needs and is a pleasure to work with"− Robyn Shardelow, Snr Brand Manager, Valspar Paint Services Pty Ltd