NPD & Concept Testing

The backbone of consumer goods innovation pipelines, we use creative methods to identify winners, and provide feedback on the 5 P’s using innovative research methods.

Examples of where we have used this approach are:

  • Working with a dairy company to clarify the positioning, target market, price point and likely share in an overseas market
  • Providing a global personal care company with a framework for testing new fragrances which deliver incremental growth within an already crowded portfolio



"I can't recommend Robin and Paradigm enough. As Chair of a social change campaign, Include a Charity, we hired Robin to evaluate the awareness of the campaign with the general population, the legal community and attitudes in general to gift in wills to charity. "

− Marcus Blease, General Manager Marketing & Fundraising Cerebral Palsy Alliance

"Robin brings a deep understanding of the consumer and the ability to distil complex subject matter into pragmatic recommendations."

− Lee Dashwood, Director, Business Intelligence, APAC, Electronic Arts