At The Paradigm Shift, we believe that every piece of research, no matter how small, has the potential to be a powerful catalyst to shift the way we view the world.

We believe that every challenge requires a creatively tailored solution and we believe that every piece of research must be actionable.

Through these beliefs we unlock significant growth and profitability for our clients.


"The Paradigm Shift has changed the way we think about our consumers and helped us uncover actionable insights in a very complex industry with many different target audiences. The professional approach and frameworks that Robin and his team put together assisted us segment and understand our consumers in a meaningful way that provided effective outcomes. Robin is responsive to our needs and is a pleasure to work with"

− Robyn Shardelow, Snr Brand Manager, Valspar Paint Services Pty Ltd

"Over a number of years, Robin continued to add considerable value to the business based on his formidable market research skills, deep understanding of the consumer and the ability to craft that knowledge into working with our team to develop both strong marketing strategies & supporting initiatives. I would recommend Robin and look forward to the opportunity to work with him again in the future."

− Jason Wegrzyn, Global Professional Marketing Director – Oral Care at Johnson and Johnson