After graduating with an MSc in sensory science, Robin began his career in 1990 as a sensory scientist with CSIRO. Robin then joined SMART research in 1995 and NFO (now TNS) in 2000. Robin joined Galileo Kaleidoscope as Executive Director in 2005.
Robin is an expert in strategic quantitative research applications. In his career he has worked for most major FMCG companies as well as government, finance, media and retail clients.
Robin has particular expertise in comms tracking, choice modelling and segmentation studies. He is also an expert at tailoring quantitative solutions to strategic problems from scratch.
Mary-Ellen has extensive experience in strategic marketing and market research roles both agency and client-side.
Mary-Ellen has significant experience working in the Finance, FMCG, Entertainment and Telecommunications sectors in marketing, insights and strategy roles. She has worked for some of Australia's largest organisations including: The Commonwealth Bank, Telstra, Roadshow Entertainment, Pillsbury (now General Mills) and Kraft Foods.
Mary-Ellen is an expert in applying strategic thinking to quantitative research. She is able to bring her wealth of experience to the fore in ensuring that the research is both relevant and actionable.
Mary-Ellen is a Principal and Founder of The Paradigm Shift: a strategic market research agency, specialising in quantitative research which shifts thinking and drives value and profitability.
Michael has over 12 years experience in quantitative research after studying statistics, commerce and marketing at Macquarie University.
He worked for a number of years at BIS Shrapnel in economic forecasting sizing building and appliance markets across Australia before moving to BDRC Jone Donald and then Jigsaw Research.
Michael’s interest lies in quantitative research and the variety of options that can be used to get to the heart of a client’s issue. He has background in segmentation, choice modelling, econometrics, concept testing, comms testing and brand tracking.
Throughout his career he has worked for some of Australia’s most recognized brands across FMCG, healthcare, banking, insurance and telecommunications. Michael is goal is to find the clear message in the data that answers the key issue and is actionable within the business.
WHAT THEY SAY
"Robin is an outstanding professional in his field of Market Research. Robin is highly committed to understanding the brief and the business issue at large. He then works tirelessly to bring about quantified reasoning, rationale and recommendations to the core business question. Robin is passionate, enthusiastic and committed. He has always been a valued member of our Team and I have no hesitation in recommending him to any business leader."− Glenn Cochran, OTC Business Franchise Unit Director, Johnson & Johnson
"I can't recommend Robin and Paradigm enough. As Chair of a social change campaign, Include a Charity, we hired Robin to evaluate the awareness of the campaign with the general population, the legal community and attitudes in general to gift in wills to charity. "− Marcus Blease, General Manager Marketing & Fundraising Cerebral Palsy Alliance